Aviation Jacket Rugged Chic – Burberry Prorsum Fall Winter 2010 Collection

I am so excited about Burberry Prorsum’s Fall-Winter 2010 collection that was just show at London on February 23rd, 2010. The creative director Christopher Bailey has blown us away with a show that’s packed with fabulous outfits & accessories! Christopher was inspired by the aviation jackets & uniform’s shape & details. He expressed his creativities but still stay firm to the spirits & traditions of this 154 years old fashion house.

Since the year of 1956, Burberry has a casual yet “upper-class” chic, old money yet downtown cool kind of clientele. By combining the chunky aviation style jackets long & short version with tons of hardware details like buckles, rivets, belting, and mix the proportions of chunky coats vs. tight skinny pants or boots or hard & rugged materials like leather with fragile lace & silk charmeuse. It offers a kind of sexiness that’s not trying too hard but still attention grabbing!

What makes it even more cool about this new collection, it’s not just a beautiful fashion show then everyone just go home, it combines the runway presentations, communications & selling all together! It was globally live-streamed & viewed in 3-D by clusters of invited guests in New York, Tokyo, Los Angeles, and Dubai. Also what’s super awesome & clever in this case, is the simultaneous pre-selling of the clothes on the runway! And for three days (Feb 23rd ~ Feb 26th) you can go to Burberry.com to pre-order one of these fabulous runway pieces and you will receive your order by May 2010 the latest! So go to Burberry.com now to pick your favorites! I am ordering mine right now! And here is the jacket I am ordering:

Cropped Oversized Peacoat with Funnel Collar $3995

Military Doeskin Aviator Double Collar Coat $4995

To end this posting, here is the live streamed video that was watched all over the world on Feb 23rd, 2010

Don’t forget, rush to Burberry.com to pre-order your favorite coats & accessories!

Until next time, be well and look fabulous!

XOXO

Alan + Mei-Mei the pug 🙂

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2 Responses to “Aviation Jacket Rugged Chic – Burberry Prorsum Fall Winter 2010 Collection”

  1. christa Says:

    I reallyl want the last white long coat of the show, since it was only possible to order from the website in february im wondering where i can find this coat?? Can somebody please help me find it? Thanks

    • Hi, the pre-order on burberry.com was part of the hype when they shown their fall 2010 collection. but those coats will be available at all the Burberry stores this fall. Just that if you pre-order it, they will ship out your coats by end of May. but jsut couple months I am sure the coat you want will be at your local burberry store! I’ve already called my sales person to put me on the waitlist! so once it comes in she will call me to go in to try them on! I can’t wait !!

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