Aviation Jacket Rugged Chic – Burberry Prorsum Fall Winter 2010 Collection
I am so excited about Burberry Prorsum’s Fall-Winter 2010 collection that was just show at London on February 23rd, 2010. The creative director Christopher Bailey has blown us away with a show that’s packed with fabulous outfits & accessories! Christopher was inspired by the aviation jackets & uniform’s shape & details. He expressed his creativities but still stay firm to the spirits & traditions of this 154 years old fashion house.
Since the year of 1956, Burberry has a casual yet “upper-class” chic, old money yet downtown cool kind of clientele. By combining the chunky aviation style jackets long & short version with tons of hardware details like buckles, rivets, belting, and mix the proportions of chunky coats vs. tight skinny pants or boots or hard & rugged materials like leather with fragile lace & silk charmeuse. It offers a kind of sexiness that’s not trying too hard but still attention grabbing!
What makes it even more cool about this new collection, it’s not just a beautiful fashion show then everyone just go home, it combines the runway presentations, communications & selling all together! It was globally live-streamed & viewed in 3-D by clusters of invited guests in New York, Tokyo, Los Angeles, and Dubai. Also what’s super awesome & clever in this case, is the simultaneous pre-selling of the clothes on the runway! And for three days (Feb 23rd ~ Feb 26th) you can go to Burberry.com to pre-order one of these fabulous runway pieces and you will receive your order by May 2010 the latest! So go to Burberry.com now to pick your favorites! I am ordering mine right now! And here is the jacket I am ordering:
Cropped Oversized Peacoat with Funnel Collar $3995
Military Doeskin Aviator Double Collar Coat $4995
To end this posting, here is the live streamed video that was watched all over the world on Feb 23rd, 2010
Don’t forget, rush to Burberry.com to pre-order your favorite coats & accessories!
Until next time, be well and look fabulous!
Alan + Mei-Mei the pug 🙂